Depending upon where you were in the country, 12 a.m. had significance today. Many Division I schools hosted their Midnight Madness and kicked off the 2010-11 season.
This ritual is basically a basketball party. Sure, the team may go through a few drills, but it’s basically to invite fans, have contests and get a positive vibe for the upcoming season.
Of course, TV doesn’t hurt either. ESPNU was reporting from various venues. This Midnight Madness is also show business.
I didn’t watch any of the coverage. It was too late for me. In middle age, we try to make it to 10 o’clock before saying good-night.
But I might be the exception. This Midnight Madness stuff seems to grow and get bigger ever year. Someone on TV said it was good for recruiting. It may also sell additional tickets How about team apparel? For schools with lousy football teams, it gives hope that the basketball team will make you forget about football season.
Hope springs eternal at Midnight Madness. But for some schools, once practice really starts the reality sets in. And the good feeling passes.
But whether your team is good or bad, it starts for real in early November. And for 68 special teams, Midnight Madness joyfully will turn into March Madness.