Oregon and Auburn battle for the BCS National Championship tonight. But another game within the game will occur. Apparel companies Nike (Oregon) and Under Armour (Auburn) will also fight for exposure.
Some call the University of Oregon Nike University after Nike founder, Phil Knight, an Oregon grad. Oregon has the hippest uniforms of any college football team out there. Maybe Oregon will reveal new uniforms tonight. Don’t underestimate Knight’s desire to make a splash. Remember Nike is Nike.
Auburn will sport uniforms from an up-and-coming apparel company. You see more college teams wearing Under Armour Stuff. Texas Tech and Maryland (where the founder went to school) come to mind. Under Armour wants to make a splash too and it wants part of Nike’s pie.
While Oregon has the advantage in the apparel race, the Ducks could be lacking in the game. Sure they have firepower, but can they handle the pressure of tonight’s big stage.
Then their opponent, Auburn, brings Cam Newton to the contest. The Tigers seem to handle pressure and distractions well.
Enjoy this championship game. And don’t forget to watch the apparel race. Remember, it’s the game within the game.